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Privacy Policy

Last updated: 14 May 2026

1. Introduction

GROW ("we", "our", "us"), a product of ArthAxis × iViRTH, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our platform at grow.ivirth.in.

2. Information We Collect

We collect the following types of information:

  • Account information: Name, email address, phone number, city, and delivery address when you register or place an order.
  • Payment information: Transaction IDs and payment status. We do not store card numbers or UPI credentials — all payments are processed securely by Razorpay.
  • Farm preferences: Plot size, farming type, crop preferences, and harvest options you provide.
  • OAuth data: If you sign in via Helix SSO or Google, we receive your name, email, profile picture, and relevant account identifiers as permitted by those services.
  • Usage data: Log files, device type, browser, and pages visited for security and platform improvement.

3. How We Use Your Information

  • To manage your plot reservation and seasonal subscription
  • To coordinate planting, management, and harvest delivery
  • To process payments and send receipts
  • To send harvest updates, season reminders, and important account notifications via WhatsApp/email
  • To operate the GROW Marketplace and process seller payouts
  • To manage referral rewards and GROW Coins
  • To improve our platform, detect fraud, and ensure security
  • To comply with legal obligations

4. Data Sharing

We do not sell your personal data. We share data only with:

  • Razorpay: For payment processing.
  • iViRTH / Helix: For SSO authentication (iViRTH is our parent organisation).
  • Delivery partners: Name and address shared only for home delivery orders.
  • Legal authorities: When required by applicable Indian law or court order.

5. Data Security

We implement industry-standard security measures including HTTPS/TLS encryption, hashed passwords (bcrypt), parameterised database queries, CSRF protection, and secure httpOnly session cookies. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate personal data via your Profile page
  • Request deletion of your account and data (subject to legal retention requirements)
  • Withdraw consent for marketing communications at any time
  • Data portability — request a copy of your data in a machine-readable format

To exercise these rights, contact us at hello@grow.ivirth.in.

7. Cookies

We use session cookies (required for login and CSRF security) and localStorage (for theme preference). We do not use third-party advertising cookies.

8. Children's Privacy

GROW is not intended for users under 18. We do not knowingly collect personal data from minors.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be notified via email or a prominent notice on our platform. Continued use after changes constitutes acceptance.

10. Contact

For privacy-related queries, contact our Data Protection Officer at privacy@ivirth.in or write to: iViRTH, Aligarh, Uttar Pradesh, India.

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